The logo is available in 3 formats:
Use the logo version best suited to the available space.
Minimum clear space around the logo:
25% of the total logo width.
18 pixels wide/0.25 inch wide/0.635 centimeter wide.
Display the logo and/or icon in any colour that strongly contrasts with the background colour.
The icon is designed for use as a Favicon, social media icon or watermark.
Use the icon when the logo is to appear in perfectly square or round space of limited size (e.g. Twitter, Browser Tab, etc).
Minimum size: Stacked: 18 pixels wide/0.25 inch wide/0.635 centimeter wide.
Horizontal: 18 pixels wide/0.25 inch wide/0.635 centimeter wide.
Minimum clear space around the logo:25% of the total logo width.
Accent Colors change the default style for Links, Button backgrounds, Tab and Accordion headings, and Badges.
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Icons are useful because images can communicate an idea faster than text, they give context to your message and they can help overcome language barriers.
Consistency, as with everything, is key. When adding icons, avoid mixing and matching icons with very different styles or variations in line-thickness, and avoid mixing Line and Solid icons.
It is important that your icon matches your message. Don’t use an icon if it doesn’t enhance the message being communicated!
De-clutter: Leave lots of white space – keep it practical and clean.
Label fields clearly: Keep the field close to it’s label to avoid any confusion.
Try to keep things optional: Name, Surname and email should be the only required fields.
Test responsiveness: Ensure it’s easy to complete on any device.
Go with the flow: The design should visually guide the users – from completing details to submission!
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